What is premium?

The bicycle market has taken a wide turn towards high penetration of foreign brands into Indian market in recent years. This has led to setting the standard for premium as "It should be a foreign brand, high price and high maintenance" catered towards a niche elite. 

Our definition of premium is "Premium components, premium finish, premium quality, premium look, and not premium price". 

In simple terms, "Premium doesn't have be expensive" and "It's not premium just because it's expensive".
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